Akzo Nobel has announced new strategic targets for China which outline the company’s ambition to achieve revenues totaling $2 billion by 2012. Rapid expansion in recent years has seen the company significantly increase both its presence and its sales in China.
“China is clearly fundamental to our global strategic vision and we are fully committed to expanding our activities in what is one of the world’s most important emerging markets,” said Hans Wijers, CEO, Akzo Nobel. “We have revised our sales target for China a number of times in recent years and this reflects not only the extent of our ambitions, but also the confidence we have in the sustainable success of our business. By hitting our targets we will have quadrupled our revenues in China in well under ten years. We also expect the Asia-Pacific region to have almost doubled its contribution towards the company’s global revenues in the next five years.”